Article Marketing – How To Position Yourself As An Expert With Article Writing
Positioning yourself as an expert is one of the most important things you must do for your business. People want to learn from experts and people want to buy from experts. So if you’re not an expert yet or you’re just starting out in an industry or niche, how do you position yourself as an expert. and fast? I’m going to give you 3 steps to do exactly that.
Make an editorial calendar, just like a magazine does. Block out time for the project of writing your book (don’t forget about the time you’ll save by not repeating yourself over and over to prospects!), and get outside help if you need it. But make sure you also incorporate time for social media into your editorial calendar. Plan it out: what to blog about, what to tweet about, and when. Know what to work on when you get up. And whether you’re blogging, tweeting, or using Facebook, it needs to be weekly. Make this a part of your calendar.
The word expert derives from the Latin expertus, meaning, “to try.” As this word passed from Old French to Middle English, it was often used as a noun, to mean “a person with great skill or knowledge of a certain subject,” or an adjective, to mean “demonstrating great skill or knowledge of a certain subject.” That’s also how it survives in our present-day understanding of the word.
Becoming a writer is a process. Remember, there are many types of writers and you can choose one style or write in many areas. The key is to keep writing and marketing your work.
Retrieve your first draft and make whatever necessary changes you have come up with. Now you have the final draft (manuscript) which can be taken for editing. The proofreading is simply carrying out a spelling and grammar check, which you can do on your own, but the editing needs to be done professionally if you want the book to succeed in publishing. Find an agency that does this kind of work or an individual editor with a good track record.
Do you and/or your company participate in industry events such as association meetings, trade shows, etc.? It takes more than attendance. It takes participation. Are you on panels? Do you write articles for the industry publications? Consider being involved in industry events – maybe even being on the board.
The next step is to get your articles printed in real print publications, on paper. Again, strangely, an article on paper earns you more expert points than an article on the web.
Create a journal to keep track of your progress. Write questions and answer them from your readings. You’ll look back on this effort later to chart your evolution.
The same holds true for my friend, Carrie Wilkerson, who has an absolutely huge following on Twitter. A big part of how she gathered that following was that she just acted like the expert. Before long, people started treating her like the uk essay writing service and inviting her to speak at events.
Instead, we all have skills we’re aware of, or which may be lying dormant inside us. The trick is to tease out your inherent expertise, without crushing your creativity in the process. Because becoming an expert demands that we unleash the creative side of our brains.
Finding a marketing expert doesn’t have to be a hard thing to do. Just make sure that they contain these elements and you will be good to go. A good expert will show you the ropes of your business and will help you to propel your business to the next level.